Genes reunited dating
The Friends Reunited Group is to launch a national TV advertising campaign, promoting its three brands Friends Reunited, Genes Reunited and Friends Reunited Dating, airing for two weeks from the beginning of November.
The two new 30 second adverts are based around typical users’ enjoyable experiences of the websites.
Despite this, Friends Reunited was convinced that charging people to get in touch with other people was a really brilliant idea.
Following its recent revamp from the site famous for reuniting old school friends, to the home of the UK’s ‘cherished memories’, Friends Reunited will initially be working with Maxymiser to identify and execute a series of MVT campaigns. Former social networking pioneer Friends Reunited has relaunched under new management and with a renewed focus on ‘shared memories’.
The new-look site lets users create their own 'memory boxes', as part of its emphasis on online nostalgia.
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